For over twenty-five years the Rotary Clubs in the Bay Area have
sponsored an unique 3 day experience for a selected group of 96 local high
school juniors called the Enterprise Leadership Conference (ELC). The ELC is
held in March at Asilomar Conference Grounds, which is nestled along the
beautiful Monterey shoreline in Pacific Grove, California.
The program is expanding to encompass other high schools in the Bay Area,
however the mission remains the same for all of the conferences. This mission is
to enhance leadership skills of outstanding high school juniors through a
working introduction to the opportunities, benefits and challenges of
establishing a business or providing services in the free enterprise systems.
There is no cost to the student; all expenses are paid
by the Rotary Clubs.
The objectives of the event is to enable young people to:
- experience the entrepreneurial process by developing their own “virtual”
- develop a better understanding about some of the major functions ( e.g.
Marketing, Finance, Sales, HR) within a company
- develop new friends and networks
AND most importantly
- have fun !
The students participate in the creation of a virtual business. On the 3rd day
of the conference, they present their business to a group of “investors”. After
reviewing the presentations, the “investors” decide, into which 2 businesses
they would place “investments”.