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Introduction

For over twenty-five years the Rotary Clubs in the Bay Area have sponsored an unique 3 day experience for a selected group of 96 local high school juniors called the Enterprise Leadership Conference (ELC). The ELC is held in March at Asilomar Conference Grounds, which is nestled along the beautiful Monterey shoreline in Pacific Grove, California.

The program is expanding to encompass other high schools in the Bay Area, however the mission remains the same for all of the conferences. This mission is to enhance leadership skills of outstanding high school juniors through a working introduction to the opportunities, benefits and challenges of establishing a business or providing services in the free enterprise systems. There is no cost to the student; all expenses are paid by the Rotary Clubs.

The objectives of the event is to enable young people to:

•  experience the entrepreneurial process by developing their own “virtual” business
• develop a better understanding about some of the major functions ( e.g. Marketing, Finance, Sales, HR) within a company
• develop new friends and networks
  
  AND most importantly
  
• have fun !

The students participate in the creation of a virtual business. On the 3rd day of the conference, they present their business to a group of “investors”. After reviewing the presentations, the “investors” decide, into which 2 businesses they would place “investments”.